Navigating Indonesia’s E-Commerce: Omnichannel as the Future of Retail

Indonesia’s digital economy has been one of the most prominent growing markets worldwide, especially accelerated by the COVID-19 pandemic that has made e-commerce a necessity.

Using primary research and extensive sources, this report will navigate readers to further understand the latest development of Indonesia’s e-commerce landscape.

In a world with and after the COVID-19 pandemic, Indonesia’s retail will no longer entail two separate worlds; online and offline. Instead, brands will soon require to integrate their online and offline business under a united ecosystem using the omnichannel strategy.

Plenty of existing research has covered the shift of consumer behaviour and the impact on ecosystem players in the e-commerce industry amid the pandemic. In this publication, SIRCLO and Katadata Insight Center map out what’s next for Indonesia’s e-commerce through learnings that capture the latest consumer behaviour trends, in addition to the role that policymakers and e-commerce enablers play in reviving the nation’s economy for a better future.

What You Will Gain

  1. Substantial data on Indonesia’s digital economy landscape and the outlook of MSMEs from policymakers.
  2. An overview of Indonesian retail customers’ online shopping behaviour, using data from 4,590 respondents. 
  3. A prospect into the future of Indonesia’s retail, where the omnichannel strategy becomes important for brands to meet the expectations of consumers in the long run.

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