Navigating Indonesia’s E-Commerce: COVID-19 Impact & The Rise of Social Commerce

Indonesia’s digital economy has been one of the most prominent growing markets worldwide. Using data from extensive market research and existing publications, this report will navigate readers to further understand Indonesia’s current e-commerce landscape within the rise of social commerce as well as the effective strategy for businesses to keep moving forward, as the nation potentially becomes the epicentre of digitalization.

Existing reports have captured the immense potential of Indonesia’s e-commerce as Southeast Asia’s biggest economy, backed by the recent shift in consumers’ spending patterns towards online purchases further accelerated by the COVID-19 pandemic. In this publication, SIRCLO and Ravenry map out what’s next for Indonesia’s e-commerce by outlining the supporting key factors to ensure the growth of the industry.

What You Will Gain

  1. Substantial data on Indonesia’s digital economy and the impact of COVID-19 on the nation’s e-commerce landscape.
  2. An overview of Indonesian retail customers’ online shopping behaviour, using data from 2,987 respondents.
  3. In-depth analysis of the newly rising social commerce and omnichannel being the key strategy in sustaining Indonesia’s e-commerce growth.

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