Navigating Indonesia’s E-Commerce: Omnichannel as the Future of Retail
Indonesia’s digital economy has been one of the most prominent growing markets worldwide, especially accelerated by the COVID-19 pandemic that has made e-commerce a necessity.
Using primary research and extensive sources, this report will navigate readers to further understand the latest development of Indonesia’s e-commerce landscape.
In a world with and after the COVID-19 pandemic, Indonesia’s retail will no longer entail two separate worlds; online and offline. Instead, brands will soon require to integrate their online and offline business under a united ecosystem using the omnichannel strategy.
Plenty of existing research has covered the shift of consumer behaviour and the impact on ecosystem players in the e-commerce industry amid the pandemic. In this publication, SIRCLO and Katadata Insight Center map out what’s next for Indonesia’s e-commerce through learnings that capture the latest consumer behaviour trends, in addition to the role that policymakers and e-commerce enablers play in reviving the nation’s economy for a better future.
What You Will Gain
- Substantial data on Indonesia’s digital economy landscape and the outlook of MSMEs from policymakers.
- An overview of Indonesian retail customers’ online shopping behaviour, using data from 4,590 respondents.
- A prospect into the future of Indonesia’s retail, where the omnichannel strategy becomes important for brands to meet the expectations of consumers in the long run.