Insight Library

A Glance At Digital Marketing Strategies To Drive Success For Online Shopping Festivals

Indonesia’s recent Singles’ Day (11.11) was again met with a merry number of online transactions, signaling that the online traffic sees no red light and is taking off to greater

Lessons from Indonesia’s 10.10 Shopping Festival & Preparing for the Next Harbolnas

October marks another month of e-commerce marketplace festivities that are often met with enthusiastic fanfare from the Indonesian market since 20161; the 10:10 Festival. Last month, stakeholders of

Indonesia’s 9.9 Festival Trends & Boost of E-Commerce Sales Amid the Pandemic

Celebrations and festivals have widely been received with much enthusiasm; particularly the collectivism value within Asian countries has been one of the driving factors behind their fondness of

Made In Indonesia: Celebrating Empowered Local Brands and Consumers

With a written proclamation manuscript in hand and a raging spirit to release the nation from a colonized ruling, First President Soekarno stood on the podium to announce Indonesia’s

The State of Indonesia's E-Commerce within COVID-19 & Rise of Social Commerce: An Overview

In 2019, e-commerce accounted for more than half of the digital economy in Indonesia with its US$21 billion contribution to the overall economy. The striking growth of Indonesia’s e-commerce

Editorial: Celebrating 7 Years of Inspiring the Future of E-Commerce

Indonesia’s e-commerce landscape has faced exponential growth, strongly driven by the nation’s consumptive patterns. In 2019, the country’s internet users amounted to 135 million

Predicting Social Commerce Trends in Indonesia: A Lesson from the Asian Emerging Market

The state of social commerceSocial media is peaking in China with the number of active users almost doubled from 653 million in 2016 to 1 billion in 2020. Similarly, Indonesia is also experiencing

A Closer Look at Indonesia’s Ramadan Online Shopping Spree During a Pandemic

On April 23rd, 2020, the crescent moon filled the night sky to begin the holy month of Ramadan that is commonly filled with the warmth of gatherings, forgiveness, giving, and extending a helping hand ...

Feeling Beautiful at Home: The Adaptability of Indonesia’s Beauty Industry Amidst Pandemic

The beauty industry has always been famous for its accommodating retail stores. Each outlet is usually completed with sales women who show their kind smiles as they offer samples and a word of

Facing COVID-19: 5 Learning Points From Indonesian Local Businesses

The COVID-19 pandemic has not been making it easy for a majority of businesses. A recent study conducted by First Insight shows that since the pandemic began, 39% of respondents who are millennials

Food & Beverage Demand in Indonesian E-Commerce Soars Amid COVID-19

The COVID-19 outbreak that started affecting a single nation has now heartbreakingly spread globally. Governments all over the world have been met with differing challenges in their efforts to regain ...

On COVID-19: Sanitization Product Sales Surge in Indonesia's E-Commerce

As of 2nd of March, coronavirus (COVID-19) has now officially penetrated Indonesia. This was confirmed by Indonesia’s President, Jokowi as he announced the first two confirmed COVID-19 cases in ...