Insight Library

SIRCLO: 2021 in Review and E-Commerce Trends to Foresee in 2022

Looking back on 2021, we have witnessed Indonesia’s digital boom. There is significant growth in the number of consumers who are looking to the digital realm for shopping, for everything from

(ID) Orami: Pandangan soal Pemberdayaan Ibu dan Aspirasi untuk Mandiri secara Ekonomi

Sebagai platform parenting pertama dan terbesar di Indonesia, Orami (bagian dari SIRCLO Group) berkomitmen untuk memberikan dampak dalam ekosistem pengasuhan anak di Indonesia, salah satunya melalui

A Look at the 11.11 Festival and the Latest Shifts in Indonesian Consumer Behaviour Trends

In the past years, November 11 (11.11) is regarded as one of Indonesia’s most anticipated days. Countless tempting bargains were made available across several online marketplaces in a span of 24...

An Outlook of Indonesia’s E-Commerce: Consumer Behaviour and the Future of Retail

In the past year, Indonesia’s e-commerce industry has faced tremendous growth, making it a strong force in the country’s economic recovery following the latest COVID-19 restrictions. With ...

Winning Formulas for Brands and SMEs in Indonesia’s Online Shopping Festivals

The digital realm has undoubtedly provided a space for trade to happen without even a minute of pause, surpassing the limitations of time and geographical space. Among the many channels available and ...

Igniting the Spirit of Merdeka: Local Pride and E-Commerce Adoption by Indonesian SMEs

Entering the month that commemorates Indonesia’s independence, the government has imposed tightened regulations through community activities restrictions (PPKM) in several regions as the nation ...

Editorial: 8 Years of Helping Brands Sell Online and Grow Infinitely

This July 2021, a tech startup that was initiated by three purposeful people blew the candles for its 8th year of pursuing the mission to help brands sell online. Standing its ground in the face of

Capturing Opportunities within the Growing Demographic of Digital Mompreneurs

As Indonesia battles a second wave of COVID-191 cases this month, the government has tightened micro-scale public activity restrictions (PPKM) in red-zone areas, including the capital Jakarta and

Adapting Online Ramadan Festivities to The Second Year of Pandemic: Digital Campaigns and E-Commerce

A year ago, it was evident that Ramadan festivities had gone online. This year, our findings suggest the Ramadan season has created a new space in the online realm. Not only did brands across all

Women in Digital SMEs and Their Contribution to Indonesia’s Economic Recovery

Indonesia has become the haven to at least 22 million womenpreneurs, running more than half of the SMEs in Indonesia.1 While various sectors in the nation are traditionally male-dominated, Indonesian ...

E-Commerce Platforms and The Acceleration of Indonesia’s SMEs to Go Digital

“The gears of the nation’s economy need to start moving again, through how? By purchasing local products, ... purchasing products from SMEs,” ⏤ Joko Widodo, Indonesia’s

The Shift to Online Festive Shopping and Its Impact on Retail

What started as an alternative medium to buy sanitization products without the risks of leaving the house, e-commerce has started to occupy the top of mind of Indonesian consumers across the