Insight Library

A Glance At Digital Marketing Strategies To Drive Success For Online Shopping Festivals

Indonesia’s recent Singles’ Day (11.11) was again met with a merry number of online transactions, signaling that the online traffic sees no red light and is taking off to greater

Lessons from Indonesia’s 10.10 Shopping Festival & Preparing for the Next Harbolnas

October marks another month of e-commerce marketplace festivities that are often met with enthusiastic fanfare from the Indonesian market since 20161; the 10:10 Festival. Last month, stakeholders of

Indonesia’s 9.9 Festival Trends & Boost of E-Commerce Sales Amid the Pandemic

Celebrations and festivals have widely been received with much enthusiasm; particularly the collectivism value within Asian countries has been one of the driving factors behind their fondness of

The State of Indonesia's E-Commerce within COVID-19 & Rise of Social Commerce: An Overview

In 2019, e-commerce accounted for more than half of the digital economy in Indonesia with its US$21 billion contribution to the overall economy. The striking growth of Indonesia’s e-commerce

Editorial: Celebrating 7 Years of Inspiring the Future of E-Commerce

Indonesia’s e-commerce landscape has faced exponential growth, strongly driven by the nation’s consumptive patterns. In 2019, the country’s internet users amounted to 135 million

Predicting Social Commerce Trends in Indonesia: A Lesson from the Asian Emerging Market

The state of social commerceSocial media is peaking in China with the number of active users almost doubled from 653 million in 2016 to 1 billion in 2020. Similarly, Indonesia is also experiencing

Online Shopping Festivals: Driving E-commerce Growth Beyond Java

The Indonesian e-commerce industry has enjoyed a strong growth streak in the past few years. While much of the growth has been concentrated within the island of Java, e-commerce players are starting