Insight Library

Double Dates Campaign: Scaling E-Commerce in Indonesia and Beyond

According to Statista, Indonesia is currently the ninth-largest e-commerce market in the world, with expected sales of US$59 billion by the end of  2022. By 2025, a market volume of US$90.19...

Beyond the Soul of Independence Day: Empowering Local SMEs to Recover Faster and Rise Stronger

Over the past two years, the country has faced difficult challenges and historical tests due to the global pandemic. With the world transitioning into living with COVID-19, Indonesia is likewise ...

9 Years of SIRCLO: Fostering Impact-Driven Solutions and Sustainability to Grow Stronger, Together

Having begun its journey from a commitment to help local businesses in building web stores, this July marks SIRCLO’s nine-year voyage in the industry of commerce. In terms of meaning, the number...

Maximising Grassroots Marketing, Expanding Brand Reach

As Southeast Asia’s largest market, Indonesia’s retail industry is undoubtedly sizeable. The Indonesian retail market is worth an estimated USD 282 billion; of this number, B2C e-commerce ...

Exploring Indonesia’s Digital Payments Trends in the E-Commerce Landscape

Digital Payment Landscape in Indonesia With a sizeable population of 279 million,1 Indonesia is one of the fastest-growing markets in the world for mobile payments. In the midst of a rapid

Getting to the Heart of Customers Throughout the Month of Ramadan

Consumer Patterns during Ramadan For the first time in two years, the Indonesian government has lifted the ban on mudik—a mass homebound tradition that marks the annual Ramadan and Eid al

Chat Commerce: How Brands Can Effectively Turn Conversations into Conversions

Customers are at the heart of every business. To keep up with ever-changing patterns of consumer behaviours, brands need to continuously renew their business strategies and operational systems,

Mapping Out “New Retail” and the Future of Commerce in Indonesia

The Age of “New Retail” In recent years, “new retail” has become one of the hottest buzzwords among retail industry players. This term was coined back in 2016 by Jack Ma,1

The Rise of Social Commerce: Creating a New Selling Experience for Brands to Engaged Consumers

Social commerce is not a novel idea. In fact, social media companies have been chasing the dream of social commerce for years. Simply put, social commerce refers to the selling of products directly

SIRCLO: 2021 in Review and E-Commerce Trends to Foresee in 2022

Looking back on 2021, we have witnessed Indonesia’s digital boom. There is significant growth in the number of consumers who are looking to the digital realm for shopping, for everything from

A Look at the 11.11 Festival and the Latest Shifts in Indonesian Consumer Behaviour Trends

In the past years, November 11 (11.11) is regarded as one of Indonesia’s most anticipated days. Countless tempting bargains were made available across several online marketplaces in a span of 24...

An Outlook of Indonesia’s E-Commerce: Consumer Behaviour and the Future of Retail

In the past year, Indonesia’s e-commerce industry has faced tremendous growth, making it a strong force in the country’s economic recovery following the latest COVID-19 restrictions. With ...