Insight Library

SIRCLO: 2021 in Review and E-Commerce Trends to Foresee in 2022

Looking back on 2021, we have witnessed Indonesia’s digital boom. There is significant growth in the number of consumers who are looking to the digital realm for shopping, for everything from

A Look at the 11.11 Festival and the Latest Shifts in Indonesian Consumer Behaviour Trends

In the past years, November 11 (11.11) is regarded as one of Indonesia’s most anticipated days. Countless tempting bargains were made available across several online marketplaces in a span of 24...

An Outlook of Indonesia’s E-Commerce: Consumer Behaviour and the Future of Retail

In the past year, Indonesia’s e-commerce industry has faced tremendous growth, making it a strong force in the country’s economic recovery following the latest COVID-19 restrictions. With ...

Winning Formulas for Brands and SMEs in Indonesia’s Online Shopping Festivals

The digital realm has undoubtedly provided a space for trade to happen without even a minute of pause, surpassing the limitations of time and geographical space. Among the many channels available and ...

Capturing Opportunities within the Growing Demographic of Digital Mompreneurs

As Indonesia battles a second wave of COVID-191 cases this month, the government has tightened micro-scale public activity restrictions (PPKM) in red-zone areas, including the capital Jakarta and

Adapting Online Ramadan Festivities to The Second Year of Pandemic: Digital Campaigns and E-Commerce

A year ago, it was evident that Ramadan festivities had gone online. This year, our findings suggest the Ramadan season has created a new space in the online realm. Not only did brands across all

The Shift to Online Festive Shopping and Its Impact on Retail

What started as an alternative medium to buy sanitization products without the risks of leaving the house, e-commerce has started to occupy the top of mind of Indonesian consumers across the

Embracing The Future of E-Commerce in 2021 with Omnichannel Retailing

After almost a full year of battling the unseen virus, one collective aspect that many of us wish for better odds of is a recovery from the COVID-19 pandemic. In light of that, the second week of

SIRCLO: 5 E-commerce Lessons from 2020 and the Pandemic

This year, whether we were ready or not, COVID-19 has put our swiftness and adaptability to the test. Following several news announcements, nations were fighting an invisible enemy that forced a safe ...

A Glance At Digital Marketing Strategies To Drive Success For Online Shopping Festivals

Indonesia’s recent Singles’ Day (11.11) was again met with a merry number of online transactions, signaling that the online traffic sees no red light and is taking off to greater

Lessons from Indonesia’s 10.10 Shopping Festival & Preparing for the Next Harbolnas

October marks another month of e-commerce marketplace festivities that are often met with enthusiastic fanfare from the Indonesian market since 20161; the 10:10 Festival. Last month, stakeholders of

Indonesia’s 9.9 Festival Trends & Boost of E-Commerce Sales Amid the Pandemic

Celebrations and festivals have widely been received with much enthusiasm; particularly the collectivism value within Asian countries has been one of the driving factors behind their fondness of