Insight Library

Winning Formulas for Brands and SMEs in Indonesia’s Online Shopping Festivals

The digital realm has undoubtedly provided a space for trade to happen without even a minute of pause, surpassing the limitations of time and geographical space. Among the many channels available and ...

Igniting the Spirit of Merdeka: Local Pride and E-Commerce Adoption by Indonesian SMEs

Entering the month that commemorates Indonesia’s independence, the government has imposed tightened regulations through community activities restrictions (PPKM) in several regions as the nation ...

Capturing Opportunities within the Growing Demographic of Digital Mompreneurs

As Indonesia battles a second wave of COVID-191 cases this month, the government has tightened micro-scale public activity restrictions (PPKM) in red-zone areas, including the capital Jakarta and

Women in Digital SMEs and Their Contribution to Indonesia’s Economic Recovery

Indonesia has become the haven to at least 22 million womenpreneurs, running more than half of the SMEs in Indonesia.1 While various sectors in the nation are traditionally male-dominated, Indonesian ...

E-Commerce Platforms and The Acceleration of Indonesia’s SMEs to Go Digital

“The gears of the nation’s economy need to start moving again, through how? By purchasing local products, ... purchasing products from SMEs,” ⏤ Joko Widodo, Indonesia’s

Made In Indonesia: Celebrating Empowered Local Brands and Consumers

With a written proclamation manuscript in hand and a raging spirit to release the nation from a colonized ruling, First President Soekarno stood on the podium to announce Indonesia’s

Editorial: Celebrating 7 Years of Inspiring the Future of E-Commerce

Indonesia’s e-commerce landscape has faced exponential growth, strongly driven by the nation’s consumptive patterns. In 2019, the country’s internet users amounted to 135 million

Facing COVID-19: 5 Learning Points From Indonesian Local Businesses

The COVID-19 pandemic has not been making it easy for a majority of businesses. A recent study conducted by First Insight shows that since the pandemic began, 39% of respondents who are millennials