Insight Library

Exploring Indonesia’s Digital Payments Trends in the E-Commerce Landscape

Digital Payment Landscape in Indonesia With a sizeable population of 279 million,1 Indonesia is one of the fastest-growing markets in the world for mobile payments. In the midst of a rapid

Getting to the Heart of Customers Throughout the Month of Ramadan

Consumer Patterns during Ramadan For the first time in two years, the Indonesian government has lifted the ban on mudik—a mass homebound tradition that marks the annual Ramadan and Eid al

Chat Commerce: How Brands Can Effectively Turn Conversations into Conversions

Customers are at the heart of every business. To keep up with ever-changing patterns of consumer behaviours, brands need to continuously renew their business strategies and operational systems,

Mapping Out “New Retail” and the Future of Commerce in Indonesia

The Age of “New Retail” In recent years, “new retail” has become one of the hottest buzzwords among retail industry players. This term was coined back in 2016 by Jack Ma,1

The Rise of Social Commerce: Creating a New Selling Experience for Brands to Engaged Consumers

Social commerce is not a novel idea. In fact, social media companies have been chasing the dream of social commerce for years. Simply put, social commerce refers to the selling of products directly

SIRCLO: 2021 in Review and E-Commerce Trends to Foresee in 2022

Looking back on 2021, we have witnessed Indonesia’s digital boom. There is significant growth in the number of consumers who are looking to the digital realm for shopping, for everything from

A Look at the 11.11 Festival and the Latest Shifts in Indonesian Consumer Behaviour Trends

In the past years, November 11 (11.11) is regarded as one of Indonesia’s most anticipated days. Countless tempting bargains were made available across several online marketplaces in a span of 24...

Winning Formulas for Brands and SMEs in Indonesia’s Online Shopping Festivals

The digital realm has undoubtedly provided a space for trade to happen without even a minute of pause, surpassing the limitations of time and geographical space. Among the many channels available and ...

Igniting the Spirit of Merdeka: Local Pride and E-Commerce Adoption by Indonesian SMEs

Entering the month that commemorates Indonesia’s independence, the government has imposed tightened regulations through community activities restrictions (PPKM) in several regions as the nation ...

Capturing Opportunities within the Growing Demographic of Digital Mompreneurs

As Indonesia battles a second wave of COVID-191 cases this month, the government has tightened micro-scale public activity restrictions (PPKM) in red-zone areas, including the capital Jakarta and

Women in Digital SMEs and Their Contribution to Indonesia’s Economic Recovery

Indonesia has become the haven to at least 22 million womenpreneurs, running more than half of the SMEs in Indonesia.1 While various sectors in the nation are traditionally male-dominated, Indonesian ...

E-Commerce Platforms and The Acceleration of Indonesia’s SMEs to Go Digital

“The gears of the nation’s economy need to start moving again, through how? By purchasing local products, ... purchasing products from SMEs,” ⏤ Joko Widodo, Indonesia’s