Editorial: 8 Years of Helping Brands Sell Online and Grow Infinitely
July 28, 2021
As a fellow homegrown player in the industry, serving the Indonesian market more equally is a responsibility we seek to fulfill over time. Our solutions are geared towards letting brands penetrate the pillars of Indonesia’s e-commerce; brand.com, marketplaces, and social commerce (including chat commerce) as they work their way towards implementing an omnichannel business presence. With over 100,000 brands entrusting our solutions in their e-commerce journey, we support their endeavours to draw closer to customers and even attract markets beyond the local region.
In order to bring long-term impact and not make our growth short-lived, tackling the hurdles within Indonesia’s e-commerce industry is also of importance; one of it being fragmentation. In terms of channels, we see the need for a centralised access to the fragmented selling channels so brands can manage the back-end aspects more efficiently. Hence, SIRCLO Store now offers just that as it continues to face advancements with time.
Indonesia as an archipelago is fragmented to many islands, so the need for improved access between both consumers and merchants wherever they are becomes vital as well. Working with strategic warehouse management, logistics and tech partners, our fulfillment services are on its way to cover more touch points across the country to deliver accuracy and timeliness in every e-commerce experience—especially now that consumers continue to demand higher speed and quality. In more concrete steps, the omnichannel strategy we offer through ICUBE by SIRCLO allows brands to optimise their disseminated inventory touch points to discharge orders towards consumers within its close range, making delivery time much more efficient.
Playing our part as an e-commerce enabler, we worked with our clients across varying sector and marketplace partners to distribute those in-demand products effectively, such as hundreds of thousands of sanitizers to name one. As consumers become even more acquainted with transacting online, brands also gradually arrived at a realisation that they need to start selling online, if they hadn’t already, and leverage any efficient channel that can support their business survival. This realisation hit businesses across the SME scale up to the enterprise level.
That is when we started to dive deeper into our mission through the question we ask ourselves, “What does it mean to help brands sell online, in the gravity of the current situation?”
The answer we formulate for that question is derived from our initiatives aimed at giving brands a better understanding of the e-commerce industry, cross-event collaborations to extend mentorship to aspiring entrepreneurs, and stronger collaboration within our ecosystem partners to allow SMEs to sell online for free. The financial challenges that SMEs are facing amidst the pandemic are not something to turn a blind eye to since SMEs are the backbone of our nation’s economy after all (Read more here).
It has always been within SIRCLO’s brand essence to inspire entrepreneurs into realising their unique business ideas with the right tools. This was the origin story of SIRCLO after all; our founders were driven for the sole purpose of helping entrepreneurs create their own brand.com webstore and enter the e-commerce market easily. Entering our 9th year, we are now holding the responsibility of supporting entrepreneurs in kick starting their online business and also assisting enterprise brands for a complete digital transformation.
For enterprise brands, we aim to support them in establishing a more integrated ecosystem within their business operations with the omnichannel strategy. As projecting the end of this COVID-19 pandemic would require more actualised progress, enterprise brands need a long-term solution that will not cannibalise their offline operations. Harmonising their online and offline operations can instead help them survive amid the pandemic and beyond, by making the most of their existing resources and providing a seamless customer journey.
What we cherish from our business dynamic is that everything comes in full circle. By offering e-commerce solutions that are helpful to brands, we in turn have been greatly inspired by our clients’ accomplishments in their online selling journey. These success stories are amongst our greatest sources of inspiration that we will continue to recount to aspiring entrepreneurs and retail businesses.
To every contributive player in this evolving industry, let us continue to build stronger synergy and flourish.
Let’s Grow Infinitely!