9 Years of SIRCLO: Fostering Impact-Driven Solutions and Sustainability to Grow Stronger, Together

SIRCLO Store is a service that integrates online sales channels, including marketplace, website, and chat, for local brands.

SIRCLO Store targets many pain points commonly faced by MSMEs seeking to transition online. For example, Ibu Ema is an MSME owner who found difficulties managing online sales across various channels, such as when entering catalogs or managing sales. She takes up to two days to manage her business orders. Due to stock that is not integrated across channels, Ibu Ema has encountered mismanaged orders, such as wrong quantities and the type of item sent.

When managing online sales across unintegrated channels, MSMEs encounter five main effects:

1. An online sale takes 12 to 15 hours to prepare.

2. Brands lose four to six hours managing sales stock and orders.

3. Poor stock and order management drive four out of 10 incoming orders (40%) to experience delivery errors.

4. Operational costs increase to two million per month for admin salaries managing online sales.

5. Increasing brand entity and credibility is hard for 10% of brands because they do not have a website.

SIRCLO Store thus helps brands integrate up to 10 online sales channels, web stores (e.g. brand.com), social/chat commerce (WhatsApp), and marketplaces (Tokopedia, Shopee, Bukalapak, JD.ID, BliBli, Lazada, Zalora, and Zilingo).

The sales dashboard allows owners to control product stock, monitor sales performance in each channel, manage incoming orders, estimate shipping costs, and handle chat and consumer complaints. Regular business assistance is also provided to help improve online sales management and establish a strong brand.

With SIRCLO Store, local brands save 100% time on processing previous orders and have access to more sales channels. Monthly operating costs are also 30% chapter than paying salaries to employees for managing online sales. With a website, brands can also gain credibility in the eyes of consumers.

The impact on business operations goes hand-in-hand with an increase in turnover and sales. Brands surveyed reported that monthly transactions rose from 300 to 400, customers increased from 700 to 800, and turnover grew by 150%. Furthermore, 80% of local brands’ sales came from the integrated channel managed by SIRCLO Store.

Warung Pintar provides the most complete end-to-end solutions for warung business ecosystem in Indonesia. As warungs have traditionally operated completely offline, Warung Pintar helps owners make a seamless digital transition, at the same time making shopping a more convenient process for consumers.

For example, to fulfil her warung needs, Ibu Esih and 3.5 million other retailers need to approach wholesalers and agents, which takes two to four hours. They need to visit more than two stores due to incomplete products and operational costs amounting up to 20 to 30 thousand for gasoline, parking fees, transportation tips, children’s pocket money, cigarette money, and so on. While completing her warung needs, Ibu Esih lost potential sales because it had to close.

Brands, principals, and distributors feel the same — it is difficult to carry out product promotions and collect data regarding distribution channels of goods, warungs, and consumers. Yet, traditional retail still comprises 70 to 80% of all sales.

Hence, to provide solutions that are applicable for all retail players, particularly warungs, Warung Pintar offers an integrated technology-based retail distribution system that emphasises transparency and collaboration.

With Warung Pintar’s platform, digital wholesalers from home can receive goods within 24 hours of purchase, whereas other platforms require 35 hours. The certainty of stock fulfilment is high, at approximately 80 to 90%, and operating costs for wholesalers are reduced by up to 10% of daily turnover. Furthermore, warung operations are optimised through promotions and trade marketing, with an average incentive of 450 thousand rupiahs per programme.

As a result, warungs’ average turnover of goods increased to 4 million per week, up 45% from before. Daily turnover also increased from 750,000 rupiahs to 1.1 million rupiahs. Two out of three warungs participate in the platform’s promotion program and 30% receive financial assistance, which averages around 3 million rupiahs.

IbuSibuk is a service that brings together ‘momfluencers’ — or ‘mom influencers’ — and brands through a single platform.

This is in line with the rising trend of momfluencers. For example, Ibu Izza is among 45 million moms in Indonesia who chose to focus on taking care of the household after getting married. Her aspiration to stay productive has acquainted her with the influencer marketing industry, allowing her to work from home and generate additional income by producing content.

However, within the influencer industry, brands often struggle to find the right promotional channels. It takes a long time to determine which influencer suits the brand’s goals best, with brands usually filtering them one by one. There is also no standard established. Each influencer has a different procedure that the brand has to follow, from content to payments and reporting. Furthermore, it takes more time and cost if a brand wants to run its own campaign.

IbuSibuk thus aims to empower moms to be more productive as influencers, connecting them with brands that focus on mother, child, and baby products. At the same time, brands’ marketing operations are made easier with a standardised platform.

Momfluencers at IbuSibuk can run an average of seven endorsement projects each month, an increase of 2.5 times compared to other platforms. Its clarity system also offered 45% better incentives and benefits compared to other platforms, recording a satisfaction rate of 5.3 out of 6.