Food & Beverage Demand in Indonesian E-Commerce Soars Amid COVID-19
April 20, 2020
This is reflected in SIRCLO's latest findings which indicate that there was a 143% increase in the number of food and beverage (F & B) orders in various marketplace platforms from February to March. Beverages such as instant drinks, carton juices, and milk experienced the highest surge in orders. Packaged food such as biscuits, condiments, and snacks came second highest.
The rising demand in Indonesia’s e-commerce is also further confirmed by data findings from a couple of Indonesia’s e-commerce platforms, Blibli and Tokopedia. Blibli came across a spike in daily supplies and personal healthcare products since the beginning of March. In a written release, their Senior Consumer Goods Key Account Manager mentioned that the products entail fresh vegetables, fruits, frozen food, cooking oil, multivitamins, supplements, and other household items.5 Tokopedia also recently released their data findings showing that the top 3 in-demand categories in March alone were health, household items, along with food & beverages. Specifically for food, the spike was most notably seen in beef, ginger, and date palm.6
Our data findings also indicate that the demand surge in the F & B category persevered even in the first two weeks of April. The total number of orders has amounted to 1.5 times more than that in February. Supported by the same data, our prediction indicates that the growth of F & B orders in e-commerce will reach 260% from February to April.
We strongly believe that the online space can compensate for the limitations of offline stores especially in recent times, seeing that evidently SIRCLO clients have also experienced a rise in their online sales. It has become rapidly apparent that both businesses who just started and who have been in the online space for long are yielding the benefits firsthand. Therefore, businesses who haven't started selling online need to consider pivoting and reap the rewards, afterwards.
SIRCLO neither provides regulated advice nor guarantee results. The materials we convey reflect general insight and best practice based on information currently available, and do not contain all of the information needed to determine a future course of action. Such information has not been generated or independently verified by SIRCLO and is inherently uncertain and subject to change. SIRCLO has no obligation to update these materials and makes no representation or warranty and expressly disclaims any liability with respect thereto.