Getting to the Heart of Customers Throughout the Month of Ramadan
April 29, 2022
Consumer Patterns during Ramadan
Optimising Online and Offline Channels
Warungs are generally more active during this period, with Warung Pintar’s data showing a month-on-month increase of transacting users of 8%. Furthermore, in 2021, transaction frequency climbed by 25% and the average transaction value increased by 2.5 times compared to the previous month. These numbers indicate that there are still many people who shop at offline retail stores, including warungs.
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